The song “Lost and Found” was chosen by Hyundai as the soundtrack of the “Hope Detector” commercial, that premiered last night during the much sought-after advertising break of the 52° American National Football League, in front of an audience of more than 110 million people.
After conquering millions of worldwide listeners, Dardust’s unique sound scores a new important goal thanks to Hyundai, who picked his song “Lost and Found” as the soundtrack of the advertising campaign aiming at raising awareness of the fight against childhood cancer. The “Hyundai on Wheels” project was launched through a touching commercial that aired during the media and sport event which keeps the whole United States on the edge of their seat.
“Lost and Found” was first presented to the American audience last year during SXSW festival in Austin. The song was the first single from “Slow Is“, a spin-off album released for INRI that consisted in piano and string quintet ballads which saw the contribution of Davide Rossi, another excellent name of the Italian music scene and memorable author and producer of strings arrangements for Coldplay, Röyksopp, Goldfrapp and Jon Hopkins.
This commercial marks an important step in the international fameof Dardust, one the world’s most famous Italian pianists with over 15 million plays and more than half a million monthly listeners on Spotify. The artist is currently working on the final chapter of his discographic trilogy that develops along the axis Berlin-Reykjavik-London. Dardust played at Eurosonic festival in Groningen, SXSW in Austin, Nilufer Festival in Turkey and at the Airwaves Festival in Iceland.